Crash! Launch! Slam! Crash testing is fun and a great way to learn physics. Meet Impact Jack, the only crash test dummy that comes with an electronic sensor that measures the force of every crash. Crash Test Labs cool, customizable Crash Cart comes with a removable roll cage, two types of bumpers, and a safety harness. The included activity book demonstrates how Newtons Laws of Motion relate to car crashes (and more importantly, to car safety) and provides ideas for hours of crash test experimentation.
Our passion is creating toys and games that give children and parents opportunities to learn and play together. Since 2004, SmartLab Toys’ STEAM products have earned more than 50 of the toy industry’s most prestigious awards, including multiple Oppenheim Platinum awards, Good Housekeeping Best Toy awards, and Family Fun Magazine Toy of the Year awards.
Each toy comes with a kid-friendly learning guide packed with solid science. The concepts presented are based on established scientific principles and fact-checked by experts. Better yet, our science-based activities make learning FUN!
At SmartLab, we know that something wonderful happens when parents and children share lightbulb learning moments. Thats why our toy and game designs focus on handson experiences that help nurture strong family bonds.
We believe the world becomes a better place when parents and children spend quality time laughing and learning with one another. Yes, there are plenty of studies that back this notion up, but more than anything, we know it’s true by the genuine joy we feel in the moments we play together with our own children.
Of course, our toys are a blast for kids to play with alone, but we also provide easy on-ramps for parents to join the fun.
SmartLab toys involve a project to complete or experiments to conduct. Because these activities are based in real science, the content is compelling for children and adults alike. This creates great opportunities for children and adults to be true partners in play.